Birra Moretti Lager Beer

Birra Moretti is a historic Italian beer brand, originally established in Udine in 1859 by Luigi Moretti. It has become an iconic symbol of Italian brewing, known globally for its traditional recipe and the famous 'Baffo d'Oro' (Golden Moustache) character on its label.

While the brand's heritage is deeply rooted in Italy, this specific bottle was brewed in Austria, as indicated by the label 'Gebraut in Österreich' and the reference to Brau Union Österreich AG. This reflects the modern production network of its parent company, allowing the brand to be brewed locally in various European markets while maintaining its original quality standards.

Today, Birra Moretti is part of the global portfolio of Heineken N.V., a Dutch multinational brewing conglomerate. Heineken acquired the brand in 1996 and has since expanded its distribution to over 40 countries, positioning it as a premium international lager.