Birra Moretti Lager Beer

Birra Moretti is an Italian lager beer brand established in 1859 by Luigi Moretti in Udine, Italy. The brand is renowned for its traditional brewing process and high-quality ingredients. In 1996, Heineken N.V., a Dutch brewing giant, acquired Birra Moretti. Following the acquisition, production was moved to various Heineken-controlled plants across Italy, including those in Assemini, Comun Nuovo, Massafra, and Pollein. Additionally, Birra Moretti is brewed in other locations, such as Manchester, England. The brand offers a range of beers, including the classic Birra Moretti Lager with an alcohol content of 4.6% ABV, and Birra Moretti La Rossa, a double malt beer with a 7.2% ABV. Birra Moretti has a significant presence in the United Kingdom, where it became the highest-selling draught lager in 2024. The brand's iconic logo features an elderly man with a mustache, inspired by a photograph taken in 1942, symbolizing the brand's rich heritage and authenticity.