Cien Antiperspirant Comfort Fresh

Cien is a flagship private label brand for personal care products, exclusively available at Lidl supermarkets. Originating in Germany, the brand was developed as a high-quality yet affordable alternative to major global cosmetic brands. It offers a wide range of hygiene and beauty products, from skincare to hair care and deodorants.

Manufacturing of Cien products is primarily centered in Germany, leveraging the country's extensive industrial cosmetic infrastructure, though production can occur in other European regions depending on specific product lines. The brand is owned and managed by the Schwarz Group, one of the largest retail groups globally. Under Schwarz Group's ownership, Cien has grown into an internationally recognized brand within the European discount retail market, known for consistently high performance in consumer tests.