Cruzcampo Pilsen beer

Cruzcampo is one of Spain's most iconic beer brands, deeply rooted in the culture of Andalusia. Founded in 1904 in Seville by the Osborne brothers, Roberto and Tomás, the brand was established under the name 'La Cruz del Campo'. The brewery was strategically placed near a humilladero (shrine) of the same name, which eventually gave the brand its identity. The brand is famous for its mascot, Gambrinus, a legendary figure in European folklore often associated with the invention of beer, who is depicted on the label.

While the brand maintains its headquarters and primary production facilities in Seville and Madrid, it has undergone several changes in ownership. In 1991, it was acquired by Guinness (which later became part of Diageo), and subsequently sold to Heineken N.V. in 2000. Today, Cruzcampo is the leading brand within Heineken España's portfolio, with its main manufacturing occurring in the Seville brewery, one of the most modern and largest in Europe.