Prodent Toothpaste

Prodent is a historically significant oral care brand that originated in the Netherlands. Originally founded by the N.V. Maatschappij voor Wasverwerking in Amersfoort during the mid-20th century, it quickly became a staple in Dutch households, known for its focus on cavity protection and enamel health.

Today, the brand is owned by the British multinational Unilever. While its roots remain deeply Dutch, production has shifted across Unilever's global manufacturing network to optimize regional distribution. As of the current era, Prodent remains one of the leading dental brands in the Benelux region, benefitng from Unilever's extensive research and development in oral hygiene technology.