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Royal Dansk Butter Cookies

ownerFerrero SpA (Italy)
originDenmark
manufacturedDenmark

Royal Dansk is a globally recognized Danish biscuit brand, best known for its iconic blue tin containing high-quality Danish butter cookies. Established in 1966, the brand was created to celebrate traditional Danish baking methods and exported the authentic taste of Denmark to international markets. The distinctive blue tin, featuring the Hesselagergaard estate, has become a symbol of quality and a staple in households worldwide.

The cookies are manufactured in Denmark, specifically in facilities located in Nørre Snede and Ribé, ensuring that the traditional recipes and quality standards are maintained. This commitment to local production is a core part of the brand's identity and its 'Product of Denmark' certification.

Ownership of Royal Dansk has evolved over decades. Originally part of the Helsingør-based company Kelsen, it is now owned by the Ferrero Group. The Ferrero Group, an Italian multinational confectionery giant, acquired Kelsen Group in 2019 through its affiliate, CTH Invest. This acquisition integrated Royal Dansk into one of the world's largest chocolate and confectionery portfolios, while maintaining the brand's heritage as a premier Danish export.

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