Fuze Tea Iced Tea

Fuze Tea is a contemporary iced tea brand launched globally by The Coca-Cola Company. While the brand was originally developed by Coca-Cola in 2012 to compete in the premium tea category, it launched in Italy as a replacement for Nestea. The manufacturing for the Italian market is primarily handled within Italy by Coca-Cola HBC Italia, utilizing local water sources and production facilities.

The global brand is owned and managed by The Coca-Cola Company, headquartered in Atlanta, Georgia. In Italy, the distribution and bottling are managed by Coca-Cola HBC Italia S.r.l., which is the main subsidiary responsible for the brand's local market presence. The brand is known for its fusion of tea extracts with fruit flavors and botanicals.