LightInTheBox

LightInTheBox is a global online retail company founded in 2007, specializing in a wide array of lifestyle products, including apparel, accessories, home goods, and electronics. The company operates through its main website, lightinthebox.com, and other platforms, serving customers worldwide. Headquartered in Singapore, with additional offices in California, Shanghai, and Beijing, LightInTheBox has established itself as a significant player in the e-commerce industry, offering a vast selection of products at competitive prices. In 2024, the company shifted its focus to apparel design and launched its first proprietary brand, Ador.com, targeting women aged 35-55. This strategic move aims to meet the growing global demand for accessible higher-end fashion. As of 2025, LightInTheBox continues to operate as an independent entity, focusing on its proprietary apparel brands and design-driven collections tailored to evolving consumer preferences.