Tango Orange Soft Drink

Tango is an iconic British soft drink brand, primarily known for its orange-flavored carbonated beverage. Originally launched in 1950 by the Corona carbonated drinks company, it was introduced to the market in an era of rapid growth for flavored sodas in postwar Britain. The brand gained significant cultural traction through its bold and often irreverent marketing campaigns in the 1990s, defining it as a high-energy, youth-oriented alternative to traditional fruit drinks.

Historically, the brand has been manufactured in the United Kingdom, specifically under the stewardship of Britvic. The production facilities in Great Britain handle the vast majority of the drink's supply. Throughout its history, Tango has expanded its portfolio to include various fruit flavors such as apple, cherry, and tropical variants, along with sugar-free options.

Today, Tango remains a core asset of Britvic plc, one of the leading soft drinks businesses in Europe. Britvic, headquartered in Hemel Hempstead, manages the brand globally, though its primary market remains the British Isles. The ultimate ownership structure is tied to Britvic’s public listing and its strategic partnerships within the global beverage industry.