Tango Orange Soft Drink

Tango is a British household brand known for its distinctive range of fruit-flavored carbonated soft drinks, most famously its orange variant. Since its launch in the mid-20th century, the brand has built a reputation for its bold and often irreverent marketing campaigns that resonated deeply with UK consumers.

Today, the brand is produced primarily in the United Kingdom and Ireland, following high manufacturing standards set by its parent corporation. Over the decades, the recipe and production techniques have evolved to maintain its position in the competitive carbonated soft drink market.

Ownership of Tango has transitioned through several British beverage entities before becoming a core part of the Britvic PLC portfolio. In 2024 and beyond, Britvic remains the definitive owner and producer of the brand, continuing to innovate with new sugar-free variations and limited-edition flavors that cater to contemporary consumer preferences.