Felix Cat Food

Felix is one of the most prominent brands in the European pet food market, particularly famous for its 'As Good As It Looks' range and its tuxedo cat mascot. The brand originated in the United Kingdom, where it was initially launched by the Quaker Oats Company in the 1970s. Over the decades, it has become a household name across Europe, known for moist cat food and treats.

The brand's ownership transitioned to the Swiss multinational Nestlé following the acquisition of Ralston Purina in 2001. Today, Felix is managed under the Nestlé Purina PetCare division. While it has its roots in the UK, the manufacturing process is distributed across various Nestlé Purina facilities in Europe, including major production sites in countries like the UK, France, and Hungary, depending on the specific product line and regional market requirements.