Tony's Chocolonely Chocolate

Tony's Chocolonely is a renowned Dutch confectionery brand established in 2005 by investigative journalist Teun van de Keuken (Tony). The brand was founded with a primary social mission: to make chocolate production 100% slave-free by raising awareness about human rights issues and child labor in the West African cocoa industry. Its iconic bars are famously divided into unequally sized chunks to represent the unequal distribution of profits within the global chocolate supply chain.

While the brand is deeply rooted in the Netherlands, the actual manufacturing of the chocolate bars takes place primarily at the Alprose factory and via partner Barry Callebaut in Belgium, ensuring high-quality European production standards. The brand prides itself on its 'Direct Trade' model, sourcing cocoa beans directly from cooperatives in Ghana and Côte d'Ivoire at a higher price than the industry average to ensure a living wage for farmers.

Today, Tony's Chocolonely is an international household name, expanding its presence from the streets of Amsterdam to major markets in North America and across Europe. Despite its global scale, it remains committed to its original activists' roots, continually advocating for transparency and ethical sourcing across the entire chocolate industry.