Sensodyne Complete Protection Toothpaste

Sensodyne is a leading brand specifically formulated for individuals with sensitive teeth and acid erosion. The brand was originally launched in 1961 by Block Drug, a US-based company. Over the decades, it has become one of the most recognized oral health brands globally, recommended frequently by dental professionals.

Today, Sensodyne is owned by Haleon, a major consumer healthcare company that was spun off from GSK (GlaxoSmithKline) in 2022. While the brand has its roots in the United States, its manufacturing is decentralized to serve global markets, with significant production facilities in various locations across Europe, North America, and Asia. In the Italian market, it is a staple in pharmacies and supermarkets, often featuring localized packaging like the one shown.