Made O'Meter
Discover where a brand or product originates
Neutral is a brand deeply rooted in Scandinavian heritage, originally developed in Denmark more than 40 years ago. The brand was created with a specific mission to provide effective cleaning and personal care products for individuals with sensitive skin, focusing on formulas with 0% perfume and 0% colorants. Since its inception, the brand has been a pioneer in the hypoallergenic market, often being the first to receive certifications from asthma and allergy associations in the Nordic region.
Over the decades, Neutral has grown from a local Danish success into a major international health-conscious brand. It was acquired by the multinational corporation Unilever, which has integrated Neutral into its global 'Beauty & Personal Care' division. While the brand maintains its strong focus on Nordic standards and dermatological safety, manufacturing now takes place across various locations within Europe and globally to support its widespread distribution. The brand remains a staple in households looking for 'clean' ingredients and biodegradable solutions.
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