Idun Tomatketchup

Idun is Norway’s most iconic ketchup brand, often referred to as 'hele Norges favoritt' (all of Norway's favorite). Launched in 1960 by the company Idun Fabrikker, it has become a staple in Norwegian households. The product is primarily manufactured at Orkla's production facility in Rygge, Norway, where it is produced using specific recipes tailored to the Norwegian palate, emphasizing a high tomato content as indicated by the 'Proppfull av tomater' label.

The brand's history is deeply rooted in Norwegian industrial food production. It was originally part of Idun Fabrikker, which merged and evolved through various corporate restructures over the decades. Today, Idun is a flagship brand under the Orkla ASA portfolio, a leading industrial investment company and supplier of consumer goods in the Nordics and Baltics. While the raw tomatoes are typically sourced from global markets (common for Nordic food production), the processing, bottling, and brand management remain central to Norway's domestic food industry.