Jaffa Orange Flesh Watermelon

Jaffa is a renowned brand originating from Israel, primarily known for its citrus fruits. Over time, the brand has expanded its product range to include various fruits, such as watermelons, pineapples, and table grapes. The Jaffa Orange Flesh Watermelon is a notable product in this expanded portfolio, characterized by its vibrant orange flesh and tropical sweetness, blending flavors reminiscent of both watermelon and mango. This variety is developed by Dutch breeder Rijk Zwaan and supplied by Spanish producers Unica Group and Pozo Sur, distributed through AM Fresh and Tesco's partnership AMT Fresh. The rebranding efforts by Jaffa aim to reflect this diversification and appeal to a broader consumer base, especially younger audiences. The brand's evolution signifies its commitment to quality and innovation in the fresh produce market.