Tractive GPS Tracker for Dogs and Cats

Tractive is an Austrian technology company founded in 2012 by Michael Hurnaus, Michael Lettner, and Michael Tschernuth. The company specializes in developing GPS and health trackers for dogs and cats, enabling pet owners to monitor their pets' real-time location, health alerts, and activity patterns via a smartphone app. Tractive's products are manufactured in Austria, where the company is headquartered in Pasching. As of 2025, Tractive remains a privately held company, with no known subsidiaries or external ownership. The company has expanded its reach to over 175 countries, tracking around 1,000,000 pets worldwide. In 2021, Tractive raised $35 million in growth funding led by Guidepost Growth Equity to accelerate innovation and adoption of its pet tracking devices. Despite this investment, Tractive continues to operate independently, maintaining its status as a privately held Austrian company.