REMA 1000 Tandpasta Cool Mint

REMA 1000 toothpaste is a private label oral hygiene product sold exclusively through the REMA 1000 discount supermarket chain. The product is originally from Norway, where the first REMA 1000 store opened in 1979 in Trondheim, based on a simple discount concept inspired by international retail models.

In Denmark, most REMA 1000 private label personal care items, like this toothpaste, are manufactured locally by specialized private label manufacturers to ensure compliance with Danish health standards and reduced logistics costs. The brand is ultimately owned by Reitan Retail, a major Norwegian conglomerate that manages a massive network of retail and fuel stations across the Nordic and Baltic regions.