Swizzels Squashies Drumstick

Swizzels Squashies Drumstick are a popular soft gummy confectionery produced by Swizzels Matlow, one of the oldest independent confectionery manufacturers in the world. The Squashies range was launched in 2012 as a soft version of the brand's classic hard-boiled and chewy sweets, such as the iconic Drumstick lolly, which has been a British staple since 1957.

The brand has a rich history dating back to 1928, when Alfred and Maurice Matlow began making jelly sweets in London before moving to Derbyshire during World War II. Today, the majority of Swizzels products are still manufactured at their facility in New Mills, Derbyshire, United Kingdom. Swizzels remains a family-owned business, maintaining its independence and commitment to traditional British sweet-making heritage while expanding into modern chewy formats like Squashies.