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UGG is an American fashion company founded in 1978 by Australian surfer Brian Smith in California. Initially known for its sheepskin boots, UGG has expanded its product line to include sandals, apparel, accessories, and home textiles. The brand is recognized for its comfortable and stylish footwear, with sandals being a popular category. UGG Holdings Inc. was acquired by Deckers Brands in 1995, which has since developed it into an international brand. Deckers Brands is headquartered in Goleta, California, and owns several other brands in the footwear and apparel industry. UGG sandals are manufactured in multiple countries, including Vietnam and China, reflecting the brand's global production strategy.
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