Made O'Meter
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Rexona, originally created in Australia in 1908 by Mrs. Alice Sheffer, the wife of SF Sheffer, founder of the Sheldon Drug Company, has evolved into a leading brand in personal care. The brand's Invisible Dry + Fresh Roll On antiperspirant deodorant offers 72 hours of protection against white marks and yellow stains caused by sweat. This product is manufactured in multiple countries to meet global demand. In 2025, Rexona is owned by Unilever, a British-Dutch multinational company headquartered in the United Kingdom and the Netherlands. Unilever's diverse portfolio includes brands across various consumer goods sectors, and Rexona continues to be a significant part of their personal care division.
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