IDUN Minerals Mineral Eyeshadow Palette

IDUN Minerals is a Swedish brand known for its mineral-based cosmetics, offering products like the Mineral Eyeshadow Palette, which features a selection of four complementary shades designed to enhance all skin tones. The brand emphasizes the use of ultra-purified mineral pigments and creamy textures for long-lasting hold. While primarily manufactured in Sweden, some products may also be produced in other locations. In 2025, IDUN Minerals is owned by Oriflame Cosmetics S.A., a multinational company specializing in direct selling of personal care, wellness, and cosmetics products, founded in 1967 and headquartered in Luxembourg. Oriflame Cosmetics S.A. is the ultimate owner of the brand, with no known subsidiaries owning the brand locally.