Helly Hansen jacket

Helly Hansen is a renowned Norwegian brand with a legacy dating back to 1877. It was founded in Moss, Norway, by sea captain Helly Juell Hansen and his wife Maren Margrethe, who initially created waterproof oilskin jackets and trousers for sailors by soaking linen in linseed oil. This innovation laid the groundwork for the brand's enduring reputation for high-performance protection in extreme environments.

Over the decades, Helly Hansen has transitioned through several ownership structures, moving from its original family roots to various investment groups. Following a period of ownership by Canadian Tire Corporation (2018–2025), the brand was acquired by the American apparel giant Kontoor Brands in early 2025. This acquisition placed Helly Hansen alongside iconic denim brands like Wrangler and Lee, while allowing it to maintain its global headquarters in Oslo, Norway.

Most Helly Hansen products are currently manufactured in Asia, primarily in China, Vietnam, and Bangladesh, through long-term partnerships with specialized garment producers. The brand continues to lead the industry with proprietary technologies like Helly Tech waterproof-breathable membranes and LIFA base layers, catering to professionals in sailing, skiing, and industrial workwear worldwide.