Vel Ultra Lime Dishwashing Liquid

Vel is one of the most recognized dishwashing liquid brands in Scandinavia, known for its effective grease-cutting properties. The brand originated in Denmark as part of the domestic manufacturing scene under the company Persil Kompagniet.

Over the decades, through shifts in the global consumer goods market, the brand was acquired by the American multinational Colgate-Palmolive. Today, while Vel maintains a very strong local identity in Denmark, Norway, and Sweden, the manufacturing is often centralized in European facilities, predominantly in Italy, to supply the Nordic market. The ultimate ownership remains with Colgate-Palmolive, ensuring global quality standards for a local favorite.