PURELEI jewelry

PURELEI is a German jewelry brand founded in 2016 by Alisa, Freddy, and Etienne. The name 'PURELEI' combines the English word 'pure,' symbolizing a pure way of living, with 'lei,' the traditional Hawaiian flower garland, reflecting the brand's inspiration from Hawaiian culture. (purelei.com)

The company offers a range of fashion accessories, primarily focusing on jewelry made from stainless steel, which is known for its durability and resistance to tarnishing. (support.purelei.com) Some of their fine jewelry pieces are handcrafted in Germany using recycled 925 sterling silver, emphasizing sustainability and ethical production practices. (support.purelei.com)

PURELEI's products are designed, marketed, and dispatched from their logistics center in Mannheim, Germany, ensuring high-quality standards and a strong brand presence in the jewelry market. (leadiq.com)

The company has experienced rapid growth and has become one of the leading brands in the jewelry market, known for its innovative e-commerce strategies and influencer marketing. (leadiq.com)

PURELEI's mission is to inspire and connect people through their premium quality jewelry, which is stylish, waterproof, and made with high-quality materials. (himalayas.app)

As of 2025, PURELEI remains a privately held company headquartered in Mannheim, Germany, with no known subsidiaries or changes in ownership.