Doritos Tortilla Chips

Doritos, a iconic brand of flavored tortilla chips, has a rich history rooted in both Mexican culinary tradition and American marketing innovation. The concept for the chips originated in the early 1960s at 'Casa de Fritos' in Disneyland, where surplus tortillas were seasoned and fried into snacks. Recognising their commercial potential, Frito-Lay vice president Arch West moved production in-house, leading to a nationwide U.S. launch in 1966.

In the United Kingdom, Doritos made its debut in 1994 and has since grown to become the nation's leading tortilla chip brand. Production for the UK market is primarily concentrated at PepsiCo’s facility in Coventry, which is recognized as Europe’s largest tortilla chip factory. This site has been the home of Doritos in Britain for three decades, benefiting from significant ongoing investments to upgrade manufacturing lines and improve environmental sustainability.

Ownership of the brand traces back to the 1965 merger of the Pepsi-Cola Company and Frito-Lay, Inc., which formed PepsiCo. Today, Doritos remains a flagship brand within PepsiCo's global snack portfolio. The ultimate owner, PepsiCo, is headquartered in Purchase, New York, and operates a vast network of subsidiaries and manufacturing hubs across the globe to maintain the brand's international presence.