Green Giant Fresh Vegetables

Green Giant Fresh is a brand specializing in fresh vegetables, offering a variety of products such as frozen and canned vegetables. The brand is part of Green Giant Fresh, which is managed by Growers Marketing, LLC, a California-based corporation. In 2018, Green Giant Fresh introduced a consumer-friendly smart packaging design, transitioning from clamshells to easy-open pouches and incorporating educational graphic images. This packaging includes QR codes that consumers can scan with their smartphones to access product information, recipes, and nutritional details. The QR codes are part of a broader trend in the food industry to provide consumers with more transparency and information about the products they purchase. The brand is owned by B&G Foods, an American packaged foods company headquartered in Parsippany, New Jersey, known for its diverse portfolio of food brands. B&G Foods acquired the Green Giant brand in 2015, expanding its presence in the frozen and canned vegetable market.