Made O'Meter
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Lush is a globally recognized retailer of fresh handmade cosmetics, celebrated for its commitment to ethical sourcing and package-free products. Founded in 1995 in Poole, Dorset, United Kingdom, the brand emerged from the remnants of Cosmetics-To-Go, a previous venture by its founders. Lush distinguishes itself through its "naked" packaging philosophy and its fight against animal testing, ensuring all products are 100% vegetarian and often vegan.
While the brand was born in the UK, its manufacturing operations are strategically spread across several countries to uphold its "freshness" mandate. Major production kitchens are located in the United Kingdom, Canada (specifically Vancouver and Toronto), Australia, Japan, Croatia, and Germany. This localized manufacturing model ensures that products reach shelves quickly without the need for synthetic preservatives. Lush remains a privately owned company, largely controlled by its original founders, maintaining a unique corporate structure that avoids traditional stock market listing to protect its ethical core and activist-led business model.
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