Yonex sports equipment

Yonex is a world-renowned Japanese sporting goods brand specializing in equipment for badminton, tennis, and golf. Founded in 1946 by Minoru Yoneyama as a manufacturer of wooden floats for fishing nets, the company pivoted to racket manufacturing in the 1950s. Today, it is recognized as a dominant force in the badminton industry, providing high-performance carbon-fiber rackets to professional athletes globally.

The brand is synonymous with Japanese engineering and precision. While a significant portion of its premium high-end rackets continue to be manufactured at its domestic factories in Japan to maintain strict quality standards, the company also operates production facilities in Taiwan and China for its entry-level and mid-range products. Yonex remains an independent Japanese entity, listed on the Tokyo Stock Exchange, and continues to be led by the founding Yoneyama family's legacy.