Aussie Miracle Moist Shampoo

Aussie is a hair care brand that, despite its name and iconic kangaroo logo, has a complex international history. The brand was originally inspired by the Australian outback and founded by American businessman Tom Redmond in 1979. It became famous for its '3 Minute Miracle' deep conditioner and long-standing focus on moisture-rich formulas utilizing Australian-sourced botanicals like macadamia nut oil.

While the brand identity is deeply rooted in Australian themes, the manufacturing and corporate ownership have moved offshore. For the European and UK markets, production often takes place in various European facilities, while products for the North American market are typically manufactured in the United States and Mexico. The brand was acquired by the consumer goods giant Procter & Gamble in 2003, which continues to manage its global distribution and marketing today.