Schauma Shampoo

Schauma is one of the most iconic hair care brands in Europe, particularly in Germany where it has been a household name for decades. Originally launched in 1949 by Schwarzkopf, the brand revolutionized the market with its introduction of cream shampoo in a tube, which offered a modern alternative to the traditional hair soap bars of the time.

Today, Schauma is a powerhouse brand under the Henkel portfolio. While its roots and primary manufacturing hub remain in Germany, specifically serving the DACH region and Central Europe, the brand's production and distribution have expanded to meet global demand. Henkel utilizes various facilities across the globe to maintain its supply chain, though European production continues to be the brand's cornerstone.

The brand has evolved significantly over the years, transitioning through numerous cosmetic innovations and environmental milestones, such as the introduction of vegan formulas and recycled packaging. As part of Henkel Consumer Brands, Schauma remains anchored in Düsseldorf, benefiting from the extensive R&D and global logistics network of its parent corporation.