Made O'Meter
Discover where a brand or product originates
Brand Origin and Manufacturing
Billabong is an Australian brand founded in 1973 by Gordon and Rena Merchant. It specializes in surfwear and accessories, including hats, wetsuits, and apparel. The All Day Snapback Hat is part of their accessory line, designed for everyday wear and various adventures. The hat features a 6-panel construction, a demi curve bill, and a snapback closure. It's made from 100% cotton fabric, ensuring comfort and durability. The hat is available in multiple colors, including Black and Grey Heather.
Ownership and Brand Evolution
In 2025, Billabong's U.S. retail operations were managed by Liberated Brands, which filed for Chapter 11 bankruptcy protection on February 2, 2025, leading to the closure of all remaining Billabong locations in the U.S. Despite this, the ownership of the Billabong brand remains with Authentic Brands Group, a global brand development company headquartered in the United States. Authentic Brands Group owns a diverse portfolio of consumer brands and continues to manage the Billabong brand globally.
Product Availability
The All Day Snapback Hat is available for purchase on various online platforms, including Billabong's official website and other retailers. The hat is priced at $27.95 and is made from heathered cotton fabric, featuring an embroidered front logo and a curved brim. It's designed for both style and functionality, suitable for everyday wear and outdoor activities.
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