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The Ordinary is a Canadian skincare brand known for its clinical formulations and transparency in ingredient sourcing. Founded by Deciem Inc., the brand focuses on providing effective skincare solutions at accessible prices. The Ordinary's products, including the Natural Moisturizing Factors + Inulin Body Lotion, are manufactured in multiple countries to ensure quality and availability. In 2021, Estée Lauder Companies Inc. acquired Deciem, making it the ultimate owner of The Ordinary brand. Estée Lauder, headquartered in the United States, is recognized globally for its extensive portfolio of beauty products.
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