Scrub Daddy FlexTexture Scrubber

Scrub Daddy is a highly successful cleaning brand that gained international fame following its appearance on the US television show Shark Tank in 2012. Invented by Aaron Krause, the product is famous for its proprietary FlexTexture material, which changes consistency based on water temperature: it becomes firm in cold water for tough scrubbing and soft in warm water for light cleaning.

The brand is headquartered in Pennsauken, New Jersey, where a significant portion of its manufacturing takes place. To meet global demand, production has expanded to include facilities in Germany and Vietnam. The company remains privately held by its founder and original investors, including Lori Greiner, making it one of the most successful ventures in the history of the Shark Tank franchise.