Lux Beauty Moments Soft & Creamy Soap

Lux is a global beauty brand that has been a household name for over a century. Originally launched by the Lever Brothers in 1899 as a laundry soap named 'Sunlight Flakes,' it was rebranded as 'Lux' (derived from the Latin word for light and 'Luxury') in 1900. By 1925, it expanded into a mass-market toilet soap, becoming famous for its association with Hollywood film stars.

Today, Lux is manufactured in multiple countries across the globe to serve its massive international market, including significant production facilities in Thailand, India, Indonesia, and Saudi Arabia. Since its inception, the brand has remained under the stewardship of what is now Unilever, one of the world's largest consumer goods companies. The brand continues to focus on providing affordable luxury through its range of soaps, shower gels, and beauty products, maintaining a strong presence throughout Europe, Asia, and the Middle East.