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Aveda is a well-known brand in the personal care industry, particularly recognized for its hair care products. Founded in the United States, Aveda emphasizes natural ingredients and sustainability in its formulations. The brand is owned by Estée Lauder Companies Inc., a major player in the beauty and cosmetics market, which has expanded Aveda's reach globally. The light elements Smoothing Fluid is designed to provide a lightweight finish for various hair types, showcasing Aveda's commitment to quality and performance.
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