Happybrush Electric Toothbrush

happybrush is a modern German oral care brand that has disrupted the dental hygiene market since its founding in 2016. Based in Munich, the brand was established with the vision of providing high-quality, eco-friendly, and technologically advanced oral care products at a more accessible price point than established legacy players.

The brand's product range includes sonic toothbrushes, rotating-oscillating toothbrushes, and a selection of vegan toothpastes. While the electronic components and toothbrush bodies are primarily manufactured in China to leverage specialized electronics production, the brand emphasizes sustainability by using recycled materials for packaging and ensuring many of their consumables, such as toothpaste and mouthwashes, are manufactured in Germany. Ownership remains largely independent, led by the original founders and supported by various investment entities.