Lonsdale London Tracksuit

Lonsdale London is a British brand established in 1960 by former boxer Bernard Hart, specializing in boxing equipment and clothing. The brand's name honors the 5th Earl of Lonsdale, who organized the first gloved boxing match in 1891. Over the years, Lonsdale expanded its product range to include sportswear and casual clothing. The brand gained prominence through endorsements by notable athletes such as Muhammad Ali, Mike Tyson, and Lennox Lewis. In 2004, Lonsdale was acquired by Frasers Group, a UK-based sports-goods retailer formerly known as Sports Direct International. Today, Lonsdale London offers a diverse range of products, including tracksuits, trainers, and other sportswear, catering to both men and women.