Old Dutch Absolute Clean Laundry Detergent

Old Dutch is a household cleaning brand with a long-standing history in the North American market. Originally founded in the United States in the early 20th century, it became iconic for its cleanser featuring the image of a Dutch woman with a stick or broom. Over the decades, the brand's presence shifted significantly toward the Canadian market.

In Canada, the brand became a staple of the household care portfolio for Bristol-Myers before being acquired by Lavo, a major cleaning products manufacturer based in Quebec. Lavo has since expanded the line from its original powder cleansers to include liquid laundry detergents, fabric softeners, and bleaches. Today, the products are primarily manufactured in Canada, particularly at facilities in Quebec, catering to the specific needs of the Canadian retail landscape and ensuring high production standards for domestic consumers.

The brand is currently owned by KIK Consumer Products, following their acquisition of Lavo. This ownership places Old Dutch within a large portfolio of consumer brands focused on cleaning, pool maintenance, and personal care. The manufacturing remains focused on serving the local market through efficient, localized production cycles.