Domestos Thick Bleach

Domestos is a household name synonymous with hygiene and sanitation globally. Since its inception in 1929, it has evolved from a concentrated bleach sold door-to-door in UK neighborhoods to a multi-billion-dollar brand under the Unilever portfolio. It is primarily recognized for its 'Thick Bleach' formula designed to kill 99.9% of bacteria and viruses, especially in high-traffic germ areas like bathrooms and kitchens.

While the brand has deep British roots, its manufacturing is now highly decentralized. Unilever operates a global supply chain, producing Domestos (and its sister brands like Glorix or Klinex) in numerous countries across Europe, Asia, and Africa to serve local markets efficiently. The brand also focuses heavily on social impact through its partnership with UNICEF and other global initiatives aimed at improving sanitation and toilet access in developing nations.

Today, Domestos remains a core asset in Unilever's Home Care division. Its ownership reflects the consolidation of the global consumer goods market, where a brand born in Newcastle has become a staple in millions of homes worldwide across more than 35 countries.