Hoff sneakers

HOFF, also known as The HOFF Brand, is a trendy Spanish footwear label founded in 2016 by Fran Marchena and Miguel Botella in Elche (Alicante), a region traditionally famous for shoe manufacturing. The brand gained international fame for its 'City' collection, featuring colorful designs and soles with silk-printed images of iconic locations.

While the brand is rooted in Spanish design and headquarters its operations in Spain, the manufacturing is largely outsourced to specialized factories in Asia, particularly Vietnam and China. HOFF emphasizes sustainability and ethical sourcing, working with members of the Leather Working Group to ensure environmentally responsible leather production.

As of 2026, HOFF remains an independent company under the majority control of its founder, Fran Marchena. The brand has expanded from digital-first roots to a global physical presence with flagship stores in various international capitals, maintaining its status as a private, founder-led company.