Lebara Mobile SIM Card

Lebara is a telecommunications company founded in 2001 in the United Kingdom, specializing in providing mobile services through the Mobile Virtual Network Operator (MVNO) model. The brand was established by entrepreneurs Ratheesan Yoganathan, Rasiah Ranjith Leon, and Baskaran Kandiah, with the name 'Lebara' derived from the first two letters of each founder's name. Initially, Lebara offered international calling cards, but expanded into mobile services by launching its first MVNO in the Netherlands in 2004, utilizing Telfort's network. The company rapidly expanded its operations across Europe, including the UK, France, Spain, Switzerland, Germany, and Denmark. In 2017, Lebara was acquired by Palmarium Advisors AG, a Swiss-based investment firm. Subsequently, in 2019, the company's bondholders took control, and in August 2024, Waterland Private Equity, a Netherlands-based private equity firm, acquired Lebara. As of 2025, Lebara operates in multiple countries, including the UK, France, Denmark, the Netherlands, Germany, Saudi Arabia, Spain, Switzerland, and Australia, offering pay-as-you-go and contract-based mobile SIM cards. The company is headquartered in London, England, and utilizes various network partnerships, including Vodafone in the UK and other European countries. Lebara's services are tailored to meet the needs of migrant communities, providing affordable international calling and data plans. The brand is known for its commitment to value-driven mobile services, offering competitive pricing and reliable customer service. In 2023, Lebara increased its market share by 50% through targeted marketing campaigns that emphasized value and customer-centric services. (marketingweek.com) The company's mission is to help people unite across borders, generations, and cultures by providing accessible and affordable mobile communication solutions. (phones.lebara.co.uk)