Haribo Starmix

Haribo Starmix is one of the most iconic confectionery products in the world, featuring a diverse mix of fruit-flavored gummy candies and foam sweets such as gummy bears, rings, fried eggs, and hearts. The brand Haribo was founded in 1920 by Hans Riegel in Bonn, Germany, taking its name from the first two letters of his first name, last name, and city (HA-RI-BO).

While the brand is German in origin, Starmix specifically gained massive popularity through the company's expansion into the United Kingdom, where it remains a top-selling variety. Manufacturing for the European market typically occurs at Haribo's major facilities in Bonn, Germany, or Pontefract and Castleford in the UK.

Today, Haribo remains a private, family-owned company. It is currently managed by the third generation of the Riegel family. The company operates numerous production sites across Europe and has recently expanded manufacturing to the United States to support its global distribution network.