Aperol Aperitivo

Aperol is a classic Italian bitter apéritif made of gentian, rhubarb, and cinchona, among other ingredients. It has a vibrant orange hue, which is reflected in its iconic branding. The brand was famously created in 1919 by the Barbieri brothers, Luigi and Silvio, in Padua, Italy. It gained immense popularity post-World War II, eventually becoming a staple of European café culture, most notably through the 'Aperol Spritz' cocktail.

Today, Aperol is manufactured primarily in Italy, maintaining its heritage with production facilities located in Novi Ligure. Since the early 2000s, the brand has been under the ownership of the Campari Group. This acquisition allowed the product to transition from a local Italian favorite to a global powerhouse in the spirits industry. The Campari Group continues to manage global distribution and marketing, ensuring the brand remains synonymous with the Italian lifestyle.