Made O'Meter
Discover where a brand or product originates
Planters is an iconic snack brand originally founded in 1906 in Wilkes-Barre, Pennsylvania, by Italian immigrant Amedeo Obici. The brand became famous for its 'Mr. Peanut' mascot, which was created in 1916. Over its long history, the brand has changed hands several times, moving from the original Planters Nut and Chocolate Company to Standard Brands, then Nabisco, and eventually Kraft Heinz.
In 2021, Hormel Foods Corporation acquired the Planters brand from Kraft Heinz in a multi-billion dollar deal. While Planters has deep American roots, products sold in the Canadian market are often processed locally. As indicated on the packaging, these specific peanuts are processed in Canada by JVF Canada Inc., based in Toronto, Ontario. Today, Hormel Foods continues to oversee the brand's global presence as the ultimate owner, maintaining its status as a leader in the snack nut category.
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