LEVEL SELECTED TOBACCO RED cigarette pack

Level is a Swedish brand of cigarettes introduced in 2001 by JTI Sweden, a subsidiary of Japan Tobacco Inc. Initially launched as a budget-friendly option, Level was the first low-priced cigarette in Sweden, priced at 26 Swedish Krona at its inception. Over time, the brand expanded its market presence, becoming available in countries such as Norway, Denmark, Poland, Ukraine, and Russia. The brand's packaging and product offerings have evolved, with the 'Selected Tobacco Red' variant being one of the options available to consumers. As of 2025, Level continues to be produced primarily in Sweden, with manufacturing also taking place in other locations to meet regional demand. The brand is owned by JTI Sweden, which operates under the global umbrella of Japan Tobacco Inc., a major player in the international tobacco industry.