Magnum ice cream

Magnum is a premium ice cream brand that originated in Denmark in 1988, developed by Frisko, a Danish ice cream manufacturer. The brand was officially launched in Germany in 1989 and quickly expanded to other European countries. Magnum is known for its indulgent ice cream bars, combining thick, cracking chocolate with smooth, delicious ice cream. In 2000, Unilever acquired Frisko, making Magnum part of its extensive portfolio of ice cream brands. As of 2024, Unilever announced plans to divest its ice cream business, including Magnum, to create a more focused company. This divestment is expected to be completed by the end of 2025. Therefore, as of June 2025, Magnum is owned by Unilever, a British-Dutch multinational company headquartered in the United Kingdom and the Netherlands. The brand is produced in multiple countries, with manufacturing facilities located in various regions to meet global demand.