Wrigley's Extra White Melon Mint Chewing Gum

Wrigley's Extra is a prominent brand of sugar-free chewing gum originally launched in 1984 by the Wm. Wrigley Jr. Company. The brand became a pioneer in the sugar-free market, eventually replacing the company's sugary offerings in many regions. The specific Extra White variant is marketed for dental hygiene benefits, such as stain removal. It was originally developed in the United States and has since become one of the most recognized gum brands worldwide.

Manufacturing of Extra chewing gum takes place in multiple locations globally to serve different regional markets. While the brand originated under the family-owned Wrigley company, it was acquired by Mars, Incorporated in 2008. Mars, a global leader in confectionery, food, and pet care, headquartered in the USA, continues to own and manage the brand under its Mars Wrigley Confectionery division.