Fireball Cinnamon Whisky

Fireball Cinnamon Whisky is a flavored whisky liqueur that combines Canadian whisky with real cinnamon flavoring and sweeteners. Developed by Seagram in the mid-1980s, it was initially marketed as Dr. McGillicuddy's Firewater Whisky. In 1989, the Sazerac Company acquired the brand rights and formula from Seagram, rebranding it as Fireball Cinnamon Whisky in 2007. The Sazerac Company, headquartered in Louisville, Kentucky, is a prominent American distilled spirits company. As of 2018, Fireball has become one of the top-selling whisky-related brands in the United States, with its distinctive cinnamon flavor appealing to a wide audience. The product is primarily manufactured in Canada, with additional production in other locations to meet global demand.