elmex Sensitive Professional Repair & Prevent Toothpaste

Elmex is a renowned dental care brand that originated in Switzerland. It was developed by GABA (Goldene Apotheke Basel), which was instrumental in introducing amine fluoride as an ingredient for cavity protection. The brand has built a professional reputation over decades, particularly in the DACH region (Germany, Austria, Switzerland), by focusing on scientific research and clinical validation for sensitive teeth and enamel protection.

In 2004, the brand's original manufacturer, GABA, was acquired by the American multinational Colgate-Palmolive. Since then, Elmex has been integrated into Colgate's global supply chain and distribution network. While its brand heritage remains Swiss and German, manufacturing for the European market primarily takes place in specialized facilities such as those located in Swidnica, Poland. Today, Elmex remains a premium oral health brand under the ultimate ownership of Colgate-Palmolive, targeting professional dental hygiene solutions.